Found a winner? Don't double it overnight.
- Raise the budget ~20% at a time, a few days apart.
- Make a fresh version every 2 to 4 weeks: same first line, new photo. Small local audiences wear out a creative fast.
- Reuse the winning words for free in local Facebook groups, Nextdoor, and on your yard sign and QR kit.
- Ask every Member for a review before you leave. Reviews make your page convert, which makes every ad cheaper.
That's the Course. Know your number, make one good ad, judge it on day 7, and don't double down blind. The next step is the real one.