AlongSide.guideRun Your First Facebook AdPre-launch checklist
Run through this before you hit Publish.
Page ready
- Offer is live and opens on a phone
- Price is flat, no "message me for a quote"
- Real photo of my own work
- Test-booked start to finish
Account ready
- Business portfolio, Page and ad account connected
- Spending limit set to 1–2 weeks of my test budget
Ad ready
- First line names their situation
- Price, town and one button included
- Two ads (image + video) tagged with different ?src=
- Campaign-level budget off, Meta auto-enhancements off
Educational only. Not legal, tax or financial advice. Ad costs are industry ranges, not quotes: your results will differ. Meta changes its screens often: if a button name doesn't match, look for the same setting nearby. Updated Oct 18, 2026.