Time to launch. Two ads, one fair test.
- + Create → Objective: Traffic, optimized for landing page views. Your page lives on AlongSide, and Traffic learns from cheap clicks. (Leads-objective ads cost $27–$43 per form in most local work — too much for a first test. Sales needs a tracking code on your page, which isn't part of this Course yet.)
- Campaign-level budget: off.
- Ad set: last lesson's targeting, your daily budget from Lesson 2, Advantage+ placements on. Meta's floor is $1–$5, but the usual first test is $5–10/day for 7 days.
- Ad 1 (image): your photo, square plus a 9:16 version for Stories, link tagged
?src=facebook-image. - Ad 2 (video): duplicate ad 1, swap in your video, link tagged
?src=facebook-video. - Turn off Meta's automatic enhancements for this test, so you're actually comparing your two ads.
- Publish. Review takes 0–48 hours, most within a day.