Setup takes about an hour, and you only do it once.
- Business portfolio. Go to business.facebook.com and create a Business portfolio in your business name.
- Connect your Page. Ads run from a Facebook Page, not your personal profile. Connect Instagram too if you have it.
- Ad account. Create one in your time zone, in USD.
- Add a card you watch. One you'll actually notice a charge on.
- Set a spending limit. Billing → Payment settings → account spending limit. One or two weeks of your test budget. That's your seatbelt.
Your tracking
Your AlongSide link is your tracking. No Meta code on AlongSide pages is needed — use your share link with a different source tag per ad (?src=facebook-image, ?src=facebook-video). Check your bookings by date against when each ad ran.
Done? Next we pick who sees it.