The hardest part: leave it alone for the first 3 days. Every edit restarts Meta's learning.
Check it once a day: is it approved, is it spending, any bookings?
Day 7: read the table
| What you see | Means | Do |
|---|---|---|
| ≥1 booking | Works | Keep it, pause the weaker ad, raise the budget ~20% every few days |
| Normal clicks, no bookings | Page problem | Fix price, photos, availability |
| Click rate below the low end of 1.2–2.7% | Ad isn't stopping people | New first line + photo |
| Cost per click above the high end of $0.45–$0.75 | Ad or audience is off | Widen the radius or change the creative |
| Frequency above ~3 | Worn out | New creative or a wider radius |
| Nothing | Wrong ad or audience | Stop, redo Lesson 5 |
If the same people keep seeing it, refresh the ad. If nothing happens, stop and rewrite before spending again.
Print the 7-day tracker and fill in one line a day.